During Jay McChord’s 10 years in the financial services industry, he noticed that the older executives he worked with had trouble managing and motivating the demographic group he belonged to—Generation X. He recognized that generations not only differ in age, they bring to the workplace a distinct approach to doing their jobs. Jay saw an opportunity to serve as a generational bridge-builder.
Excited by the vision of becoming “the spokesperson for Generation X,” Jay went to SCORE for some marketing advice. He met SCORE Mentor Mark Halleck, a former advertising agency business owner. Part instructor, part advocate—Mark turned out to be an ideal coach for Jay. Meeting with Mark each week, Jay has experienced first-hand how two generations can work effectively together.
Jay continues to meet with Mark each week, and Workplace Buzz continues to grow. Jay tours the country speaking to business people on the mindset of Generation Xers and how understanding the viewpoints, desires and motivations of this age group can affect their bottom line. Last December, at the SCORE District Directors Conference in San Diego, CA, Jay spoke to District Directors (DDs) on how to attract and form long-term mentoring relationships with Gen X clients.
“The future of small business relies on Gen X entrepreneurs taking up the torch passed on from a retiring generation of small business owners. Older people want to leave a legacy beyond their bank account and building. SCORE allows these folks to leave a legacy by investing in people,” says Jay.